The Hong Kong arm of global financial giant HSBC (NASDAQ: HSBC) has announced plans to introduce tokenized assets to a broader class of investors, targeting wealth management clients.

HSBC Hong Kong seeks to push the frontiers of its digitization drive to incorporate its wealth clients after initial successes with blockchain technology.

Sami Abouzahr, Head of Wealth Solutions at HSBC Hong Kong, noted that the financial institution has garnered sufficient experiments to expand its blockchain-based offerings. While Abouzahr did not specifically mention the digital assets, industry experts are predicting the offer of tokenized gold offering for a start.

In late 2023, HSBC officially announced the tokenization of gold bars using blockchain to create digital twins of gold held in its London vault, achieving impressive adoption rates in under three months.

Rather than a bold push, the company appears keen to take a measured approach by pushing out tokenized offerings for its wealth management clientele. Regulatory concerns are at the top of the pyramid for the bank, followed closely by the suitability of tokenized investment for clients.

Abouzahr disclosed that investors are showing greater appetite for novel and riskier asset classes, fueling the bank’s decision to broaden its horizons. Another reason for the expansion lies in Hong Kong’s positive stance on digital assets, accentuated by a series of state-backed Web3 initiatives and robust legislation.

Going forward, HSBC Hong Kong will provide its wealth clients with a digital platform to manage their digital assets in compliance with existing regulations seamlessly.

“In addition, HSBC will continue to optimize digital channel services to help customers more conveniently manage their own finances through mobile phones and other methods,” read the local report.

As part of its developmental strategy for 2024, HSBC has its eyes on providing improved personalization services for high-net-worth private banking clients dabbling in the stock market.

A long history with blockchain

HSBC is marching toward fully embracing digitization from traditional banking, spurred by a series of blockchain-backed initiatives. The global banking giant launched HSBC Orion for institutional clientele with application in Hong Kong’s latest bond issuance and the European Investment Bank (EIB) 2023 issuance.

“This is also the first public issuance on our tokenization platform,” said HSBC on EIB’s issuance. “HSBC Orion, which has opened up opportunities for faster processing and improved operational performance across fixed-income issuance.”

The bank has begun dipping into structured products, joining Singapore’s Project Guardian to operate as a whitelisted issuer while collaborating with Marketnode and UOB.

Watch: Tim Draper talks tokenization with Kurt Wuckert Jr.

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